How to Announce the Winner of a Raffle (9 Examples and Templates) (2023)

Want to know the best way to announce the winner of your giveaway? Depending on the length of your contest, it's possible that many people may have forgotten that they participated. Therefore, announcing the winner serves as a reminder to re-engage with your business.

In this article, we'll show you how to announce the winner of a sweepstakes in several ways, with examples and templates for inspiration.

First, why is it important to announce the winner of the sweepstakes?

What are the benefits of announcing the winners?

There are many reasons why it's important to announce the winner of your sweepstakes. Firstly, it is often a legal requirement in many countries that, as a condition of running a competition, you must publicly announce your winner.

Here are some more benefits of announcing sweepstakes winners:

• Your ad shows potential customers that your brand is legitimate
• Winner Announcements Are Valuablesocial prooffor your brand
• Announcing the winner can boost your brand reputation
• By announcing your winner, you can convert leads into sales.

Now that you know the benefits, let's see how to announce the sweepstakes winner.

1. Announce the winner in your sweepstakes widget

The easiest way to announce the sweepstakes winner is to display the results in the contest widget. Contest creators likeRafflecopter, Gleam e RafflePress, for example, makes it easy to see the winner once the draw is over.

As a result, anyone who visits your sweepstakes landing page can clearly see that it's over and how they can become even more involved with your business.

You can automatically enable this option inRafflePress, the best WordPress giveaway plugin.

When creating your contest, navigate toSettings » Generaland scroll down to thedisplay optionssection. Then check the "Show Winners" checkbox and save your changes.

Then, when your contest ends, you canpick a winnerusing RafflePress random winner generator.

The winner will appear in the sweepstakes widget and on the contest homepage.

If you're ready to dive in and get started, just click the button below.

2. Notify the winner by email

As we mentioned earlier, some users may forget they entered, so sending an email notification is the perfect way to remind them of their participation and subsequent victory.

It is a good rule of thumb to allow up to 1 week for the winner to respond to your email and claim the prize. If you don't hear from them after that, you can draw another winner.

If you aremake a contest on facebook, it's a smart move to email the winner before announcing anything on their Facebook page. This will help you stay within Facebook's contest guidelines.

It can be difficult to find the right way to compose your email, so here are some tips on what to include:

• Ask the winner what is the best address to deliver the prize
• Suggest they upload a photo or video celebrating the award (you can use it later with their permission to promote your brand on social media and other marketing messages)
• Use friendly, informal language. It's a milestone moment for your winner, so reflect that in the tone of your email, avoiding stifling language.

Here is an example of how to compose the contest winner notification email:

This is an example of what the winner notification would look like:

3. Send an email to non-winning competitors

Once the sweepstakes winner responds to claim the prize and confirms they can post their name, you can share the news with the people who were unsuccessful.

Initially, people will be disappointed that you're not a winner, so this is the perfect opportunity to offer them some security to keep them happy.

Here are some ways to re-engage your contest non-winners.

Invite non-winners to another giveaway

running aregular drawit's a great way to get repeat brand exposure for people who didn't win. If they entered your sweepstakes once, chances are they will enter again.

The more they log in, the more they'll see other people interacting with your product or service. Even if they don't win, there may come a time when they need to buy your product. This is where repeated brand exposure from your gifts pays off, keeping your business higher in mind than your competitors.

So instead of sending a generic winner announcement email, invite non-winners to join your next campaign.

Here is an example of a great email to non-winning competitors:

Offer a consolation prize

Another great way to re-engage losers in your contest is to offer something back. Providing a consolation prize shows that you still care about your audience's experience, even if they didn't win.

In fact, with a small consolation prize, you can ensure that everyone involved is a winner, even if it's something small like a few stickers or postcards. With this approach, you have the opportunity to create a real connection with current and potential customers.

Here is an example of how you might write such an email:

Send a discount or promotion code by email

For some companies, it is simply not possible to send a consolation prize to every single non-winning lottery participant. If youhold a viral giveawaywith thousands of participants, it can be very expensive.

Up untilgiving a discountor the promo code for non-winners when you announce the winner can be just as useful in attracting losers.

If one of the requirements to enter the sweepstakes involves providing an email address, you can email non-winners with a discount, turning them into engaged customers.

If these people participated in your contest, you know they're already interested in the products or services you sell. So a promo code or discount could be just the push they need to become happy customers.

Suggest relevant content

Another thing many businesses overlook is engaging all of their new fans with regular content or products while you have their attention.

Since giveaways are highly requested during the sign-up phase, new fans often only see “enter in my sweepstakes” posts on their social media channels.

During and right after the giveaway is the best time to introduce your blog and company to fans.

One way to do this is to send an email with a link to the giveaway winner's blog post announcement. That way, new fans can see other great content you offer, giving them a reason to revisit regularly.

Alternatively, you can email non-winners and suggest content or products that you think they will find useful. This opens the door to even more conversations between you and your audience.

About your comments

what did you think of oursweepstakes landing pageProject? Was there anything you found difficult to get into? Can we make it easier for you to qualify to win?

All of the above are valid questions that you want answers to for better results in your next draw. But if you never ask them, you'll never know.

An easy way to get the feedback you need is to ask sweepstakes winners and non-winners alike for their honest opinions.

When you mention the winner for yourmailing listof the participants, ask them to answer a short questionnaire. You can even offer a discount as an incentive upon completion.

Not only does this show people you care what they think, it also gives you valuable feedback on how to improve your business.

Here is a practical guide tocreate an online survey formwhich you can link in your email.

4. Create a Facebook Winner Announcement Post

If you ran your contest on a Facebook page, you should also announce the giveaway winner there. This is because entrants will check your page regularly to see if they've won.

As we mentioned above, you are legally allowed to announce your contest winners in a Facebook post, as long as you notified the winner first.

A great Facebook post ad should include the following elements:

• A word of thanks to everyone for joining and the success of your raffle
• If it was a requirement of the contest to send photos or videos to participate in your draw, please attach the winning photo
• Add a prize description and photo.
• Mark the winner to celebrate your big win
• Add a link to your sweepstakes landing page so people who haven't seen it yet can see it
• Mention how you picked the winner
• Tell your fans when you're launching the next contest.

Here is an example of how you might word your Facebook ad post:

To ensure you reach as many fans as possible, you can announce the winner in your Facebook stories along with a post on your fan page.

5. Announce the contest winner on Twitter

Announcing your winnergiveaway on twitterYou can follow a process similar to the Facebook post. However, it's worth bearing in mind that you only have 280 characters to work with, so keep your tweet short, to the point, and easy to scan.

Here are some tips for keeping your ad tweet on point:

• Thank you all for participating in your giveaway.
• If you know the winner's Twitter handle, @mention them
• Add a link to your giveaway landing page so followers can see more information
• Include a photo of the prize or winning entry tophoto contests

See this example of a greattwitter contestWinner Announcement:

6. Create a blog post for the raffle winner announcement

Blog posts are a great way to announce the winner of a sweepstakes as they have a lot of space and flexibility to include multiple types of content.

You can use the space provided to paint a picture of your gift's journey from start to finish. And it's easy to insert visual content like photos and videos. Even better, you get all the benefits of SEO when creating new content for your website.

If you use RafflePress to run your sweepstakes, you can include the sweepstakes widget in your announcement blog post, which (if you follow the instructions above) will display the winner's details.

Here is an example of a great blog post ad:

7. Announce the giveaway winner on Instagram

If you want to know “how is the winner of an Instagram giveaway announced?” Then look no further!

Instagram is a great place to advertise your contest winner, especially if you ran yourgiveaway on instagram🇧🇷 That's because all subscribers will be watching to see if they won.

Your Instagram ad post must include the following elements:

• An eye-catching image that encourages people to stop scrolling and click on your post.
• Thank you to everyone who participated in the giveaway.
• Tag the winner if you have their Instagram account and ask them to send a DM to receive the prize.
• Mention how you picked the winner
• Ask users to click the link in your bio to view the contest landing page.
• include relevanthashtags de sorteoto increase the reach of your publication

you can also useinstagram storiesto announce the winner of the raffle. This can complement your main Instagram post to drive more engagement.

Here is a great example of an Instagram ad post:

8. Create a YouTube Winner Announcement Video

Announcing the winner of a giveaway on YouTube is naturally a little different. For this method, you'll need to create a video and upload it to your YouTube channel, which can be challenging if you don't know what to say.

Here are some tips to help you write youryoutube giveawayad video:

• Start by recapping what the raffle is for, what the prize was and how many winners there are.
• Recognize that there are only a certain number of winners.
• Reveal the winner of your raffle
• Ask the winner to check their email for instructions on how to claim
• Thank you all for participating in the contest.
• Tell people to keep an eye out for future earning opportunities

This KathleenLights giveaway winner announcement video is a fantastic example. He highlights how difficult it is to choose and clarifies that the winners were random, with no special treatment.

It also draws attention to the need to obtain parental consent if you are under 18 years old. And on top of that, it promises more freebies in the future.

For even more inspiration, check out theseExamples of YouTube giveaways.

9. Show a popup announcing the winner

you correspond toblog giveawayor launched your sweepstakes on your website, you can use other areas of your website to announce the winner.

ONEfloating bar, for example, is a notification bar that spans the width of the site's header and can include brief details of who won the contest and a call-to-action button for visitors to get more information.

Alternatively, you can complement your ad with an offer for non-winners to try their luck and get a chance to save on their next purchase. you can do this forcreating a wheel spin campaignusing OptinMonster, the most powerfullead generation softwarefor sellers.

That way you reward non-winners with a potential discount andget more email subscriberssuddenly.

What's the best way to announce the winner of a sweepstakes?

The best way to announce your sweepstakes winner depends on the tools you use to promote your business and run your contest. If you create your sweepstakes in WordPress, the easiest and fastest way to announce a winner is to create it with RafflePress and display the winner in your sweepstakes widget.

From there, you can still spread the news by email and on social media.

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We hope this article helped you learn how to announce the winner of a giveaway for your business.

While you're here, why not check out theseproven contest promotion ideasto help you get more entries into your next giveaway.

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